How 30 Seconds Can Make The Difference Between Having Or Losing A Client In The Marine Industry
Written by Davide Scalia on Sept. 26th, 2019
“Hello there, I noticed that you are interested in sailing and yachting! Why not like our company's page.“

That was a message that I received in my inbox, and I want to use this example to show how small things can make a huge difference.

I can see immediately that this is a bulk message. "Hello there," when this person could have spent five seconds writing my name, effectively increasing my engagement and interest toward their business.

I am indeed interested in sailing and yachting, but not in the way she means;

I help businesses like that find a clear way to grow and increase sales. I do like sailing and enjoy a nice day on board a yacht, but nothing on my profile say so.

She could have spent 15 seconds of her time to see my page and understand that I’m in the marine industry, not sailing and yachting, but to help build businesses in the marine industry.

She could simply change in five seconds to “I noticed that you are in the marine industry, and you might be interested in sailing and yachting.” This way, I can see that she knows what I’m doing and was sending a more targeted message. Although it’s still vague, I can tell that she really had a look at my profile.

The last five seconds would have been more effective in a "value providing mode" as opposed to an "asking mode." Rather than end with "why not like our company page," a closing statement like "have a look at our website, you will find some interesting offers curated for you" will have a far more desirable effect.

This is also a general statement, but if I think that she went through my profile, my brain would believe that there really is something on their website that is perfect for me.
An ideal sentence would be:

“Hello Davide, I noticed that you are in the marine industry and you might be interested in sailing and yachting. Have a look at our website, and you will find some interesting offers curated for you!"

This sentence could make me open their email, look around their website, and if they propose to send me the best offers, I might even give them my email, building the real gold for them: an email list for further follow-up.

My response to that bulk message was, "Hi there, how did you notice?”

I didn't get any reply, making a double mistake because I gave her another opportunity to build the connection and lure me into their business, and now my interest in her company is zero.

In this case, she should have spent a good five minutes going through my page to see how to craft a response, but it didn't happen, wasting a good opportunity.

Thirty seconds is the difference in having or losing a client, don’t make the same mistake, and if you have a second chance, don’t waste it, and above all CARE!


Thank you for reading, I would appreciate hearing your thought on this

Davide Scalia



CEO & Founder of Namaka Consulting, with over 15 years of experience in the Marine Industry and over 10 years experience on Strategic Business Development, helping over 500 businesses to clarify what to do next, increasing sales, giving new ideas for  exponential Business Growth
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