How Businesses In the Marine Industry Can Avoid Implosion
Written by Davide Scalia on July 04th, 2019
They say that you cannot produce anything good, fast and cheap.
You might have to compromise on one of these 3 factors. This is a simple way to understand what the quality could be based on and what is happening.
In the last 15 years, I have seen many changes in the marine industry businesses.
The major change is the approach used to create the final product.
Now, It is more focused on the commercial aspect. By this, I mean that most of the companies are now focused towards fast and cheap production, with less attention toward the quality or production process optimization, with clear instruction to avoid any possible schedule delay.
This kind of attitude is leading to painful implosion.
A research study on airplane accidents showed that the more experienced the pilot is; the higher is the percentage of the accident.
In comparison to new pilots, experienced pilots are more relaxed mentally and overconfident, this is one of the reasons they fail to pay attention to the basics and small elements that eventually lead to accidents.
The same is happening in the marine industry.
The confidence acquires in years and the desperate research to produce more and faster has made some business myopic as they fail to focus on the right attitude needed to find the sweet spot between quality, time and costs using innovative strategies.
Now the market does not allow to spend an excessive amount of money.
This is usually the reason to justify the savings, cutting in quality and focusing on overproduction at the expense of strategic planning and optimization investigation.
Planning is failing because there is no more consideration of physical time. To weld one meter, you need time, which cannot be reduced. However, if you plan with a commercial mindset then you can easily reduce it and failure then becomes inevitable.
Business in the marine industry can grow more if the basic rules are followed:
Innovate, plan strategically and find the sweet spot between quality, time and costs.
Why are some companies closing and other companies gaining more business and clients? What is happening? What makes few grow and others close?
The answer to all these questions is time reduced without considering other factors, leading to a drop in quality increasing the casualties. This wrong approach is also a costly choice because it then takes more time and more money to fix any issue and even worst to rebuild trust.
To save money there is only one thing possible, follow the proper process and avoid shortcut so that you can stay in the market longer building your reliable name.
Cutting in innovation to save money can only get you short-term gains as sooner or later, you’ll be out of business. In order to survive and enjoy long-term success, a company must provide quality products and services in conformance to the highest marine industry standards.
Poor quality can damage your business’ reputation dramatically.
Therefore, to strengthen your business’ reputation, try to focus on innovation, and take actions strategically.
This is especially true for heavy industry companies that have to invest in innovation to offer something with focused characteristics for a specific client.
Such companies must build their brand reputation by building trust-based relationships with clients and not be money-oriented as it can come in the way of your success.
If you want to save money and enjoy long-term success, innovation and building good relations with clients by quality products, are the cornerstones.
Thank you for reading, I would appreciate hearing your thought on this.
Davide Scalia
CEO & Founder of Namaka Consulting, with over 15 years of experience in the Marine Industry and over 10 years experience on Strategic Business Development, helping over 500 businesses to clarify what to do next, increasing sales, giving new ideas for exponential Business Growth
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