You are in your car, driving around the countryside, and want to listen to music. So you turn on the radio, and after searching the channels, you tune into a station that you like.
How is this connected to marketing? What is the analogy between marketing and music? Let’s try and understand the link between the two and how we can use music to come up with effective marketing strategies.
The Need to Listen to Music
Even though the sudden desire to listen to music might appear to be random, it isn’t.
There must have been a precise event, a certain cause, that sent a message to the brain and triggered the action.
Similarly, if you want your potential customers to search for your products, you need to trigger that action. In fact, if you want to enjoy better results, you can even create the need, sending the right message to the right people.
Searching a Radio Station
Just like you select one radio station over another, your consumers can also choose your business over your competition.
In order to stand out, you must use effective marketing tools, forcing your audience to take notice, when you have their attention, tell them why you’re the best choice.
But remember that the attention span of a human being is only 8 seconds.
This means that whatever you come up with, must be appealing and compelling enough to encourage your audience to find out more about your business.
