In my own experience, I have found that the process by which individuals discover and eventually purchase (or do not purchase) a product is based on the implementation of a few simple marketing concepts.

Marketing strategy must be threefold: to surprise clients, be dynamic, and deliver more than expected.

Those three concepts are key to obtaining maximum results with your sales. They will increase your engagement with clients and, in turn, your client retention rate.

Let’s analyze these concepts one by one.

Surprise Your Clients

You have to break your clients’ routines. Make them lift their heads from their desks and take interest in what you do.

If you are able to surprise them by sharing a piece of information they didn’t know before (ideally, something which may be useful for their business), you will obtain their full attention.

You will find yourself be more effective at teaching than pushing sales. 

People get easily overwhelmed by direct sales tactics and generally are not interested in lending their ears. But if you offer a little knowledge that they might use in their daily job and that might make their life a little better, people are more than willing to listen to you.

Offer new perspectives on your product or service. Use every platform and medium available to update your way of introducing your product or service. 

A consistent presence on different media will produce different types of feedback from different segments of your audience and will help you understand whether your media presence is effectual, where you might adjust it, and where you should invest more.

The classic method of listing out the features of your product will be boring for most of the people; while showing a practical application will allow them to see and understand how and when the product might work for them. 

You might even present it in a funny yet informative way, which can be effective for making the potential buyer build a desire for your product.