3 Tips For Exhibition Success In The Marine & Boat Trade Shows
Written by Davide Scalia on Feb. 21st 2019
If you operate in the boating or marine industry, you need to maintain a consistent presence. This can be achieved through different effective strategies.

One of the best strategies to implement in this industry is to participate in exhibitions. 

This is even more important for companies that are just starting off. It’s an effective way to get your name out in the marine & boating industry.

A trade show is divided into 3 different parts:

- Pre-Exhibition

- The Exhibition

- After-Exhibition


Pre-Exhibition

This stage of the trade show is critical and crucial for your success at the exhibition. It entails building interest and curiosity amongst your audience. People should actively look for your stand instead of stumbling upon it.

You have to create and implement a pre-exhibition campaign where you invite all exhibitors, existing clients, and potential clients to come to visit your stand. You have to give them a reason to be there. Take one aspect of your company that you believe is innovative and /or unique and use it as a core for you to build your campaign around.

Small tip: Invest in providing a few free tickets for particular customers


The Exhibition

This is where you use all your tools to make your booth attractive and memorable. For a booth to have those attributes, it should clearly tell what your company has to offer and why it is better than the rest. You have to remember that all of your competition is also going to be there, so you have to stand apart by showing why your company is better than theirs.

During the exhibition, you should be keeping track of all those visiting your booth. You should be engaging them in such a way that they leave with more knowledge about your company than before they arrived. Most importantly, they should understand what you can do for them and how exactly you can bring the results that they are looking for.

You should be keeping detailed notes of your encounters with potential clients so that you may use the notes during the next stage.

Small tip: If you cannot clip it, write the page number of where you took the notes on the corner of their business card.
After-Exhibition

After the exhibition, if you have followed the previous step effectively, you should have the means to contact the prospective clients as well as the notes you took down during your interaction with them. By compiling the contact information and the notes, you will have created a client list with in-depth profiles.

Soon after the exhibition, you need to contact them with a thank you email, making them feel a part of the success of the tradeshow.

Next, you have to start sending periodical informative messages, providing value, through e-mail or any other form of contact that they have provided. This should include a detailed description of the benefit that your company can provide.

These simple steps will help you make your brand a recognizable one in your industry.

Small tip: Use the notes taken to personalize your post exhibition messages.


To build your brand, you have to willingly put yourself and your company out there, success does not arrive magically at your doorstep. 

It has to be achieved through hard work and by taking advantage of opportunities. A trade show is an example of an opportunity that you cannot afford to lose, so get out there and connect with people.

Thank you for reading, I would appreciate hearing your thought on this.

Davide Scalia



CEO & Founder of Namaka Consulting, with over 15 years of experience in the Marine Industry and over 10 years experience on Strategic Business Development, helping over 500 businesses to clarify what to do next, new ideas to obtain an exponential Business Growth.
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