Archimedes was the first person who gave a definition of this physical effect.

Archimedes' principle states that the upward buoyant force that is exerted on a body immersed in a fluid, whether fully or partially submerged, is equal to the weight of the fluid that the body displaces and acts in an upward direction at the center of mass of the displaced fluid.

Here are the 7 steps on how to build a vessel fulfilling the Archimedes principle without sinking and how to move in the right direction:

1. You must build a structure to sustain your company and bring into the water without fracture or collapse.

2. The weight of your company should be enough to make your fluid market realize that you exist.

3. To avoid sinking, the reaction from the market to your weight should be equal and superior to provide the necessary buoyancy.

4. The relation and reaction with and from your market are directly related to the relationship with your customers - the deeper the relation, the stronger the reaction.

5. Understanding the reaction of your market can give you the advantage to understand in time your floating condition and direction to pursue.

6. If you lose buoyancy then it means that the weight of your structure is not being supported by the market. In this case, you will have to reinforce or modify your structure.

7. Once you restore your buoyancy, you must keep adjusting and verifying in order to understand where your vessel is going. 

It is not only floating, but you will also need to keep building and reinforce your structure to give proper stability to your business.

Stay afloat means that the market response is fulfilling the Archimedes principles. This is the minimum to exist in the market and unfortunately, this is the condition that most businesses in the marine industry are now.

To give power to your boat and take the direction that you want, you must guarantee buoyancy by innovating your structure plus you have to propel the business using any possible strategies in your pocket.

The movement itself will give additional buoyancy to boost the stability of your business.

Structure, buoyancy, and movement are necessary to have a successful business.

If one of these elements is missing, survival will become difficult in today’s competitive market.

Remember your target is to make sure that all elements work together seamlessly in order to foster growth and improve your current situation.

Thus, only a balance of these 3 elements can ensure that your daily activities can steer your business toward success.

Thank you for reading, I would appreciate hearing your thought on this.