So, whether you’re in the process of creating a new product or innovating the old one, make sure that whatever you do it must be value-adding and deliver a seamless customer experience.

Based on your experience, you should know what your customers’ need, if you have not a clear idea, spend enough time to understand them.

For example, if you are dealing with maintenance, value the maintenance period and call your customer before the time the maintenance period expires.

Before you meet with any customer, you must try to get as many details as possible about their business so that you are able to offer a specific and focused solution that they are looking for.

If you are going to discuss the new yacht they want to buy, it will be incredibly useful to get some information from them and understand what will be their request, replying in line with what they want.

Be constant support in a customer’s purchase decision, and not be too sales-oriented. Provide honest, open and technical opinion to help them make an informed decision in a timely manner.

Explain the pros and cons of your product and the competitor’s, and then let them take a final decision.

If you’re able to clarify customers’ ideas and help them decide, this will increase their trust in you.

After any service, call them after a certain period to understand how it is going and get any useful feedback necessary to improve your service.

If they buy an engine, call them after a few months to check how the engine is working and get their feedback.

5. Suggestion without interest

It is clear that you have the interest to sell but the worst thing you can do is make your customer feel pushed to buy.

If the customer has already bought a product from a competitor and it is a good product, tell them that it is indeed a good product. The customer will come back to you for advice on something else or to buy a product.

Provide as much information as possible to clarify customers’ gray areas so that they are confident in their choice, and don’t waste time doubting their decision.

Make sure to explain how your product works and how they can get the best out of your product to enjoy a great experience—making their investment worth it.

If a customer is buying a boat, tell them all the aspects and modifications they can make it.

All of the above can help deliver an excellent customer experience as you can help them save time and money on buying the wrong products.

You will be the entrusted advisor, building a long-term relationships. 

Thank you for reading, I would appreciate hearing your thought on this.