What’s even more important to understand is that salespersons are highly dependent upon the marketing team. We often the salespersons for the blame of unsuccessful ROI of a product or service, but we need to understand that they cannot do anything without effective marketing.

Marketing should be one of the paramount activities of a company. 

No matter how good a product or service is, you cannot sell it without marketing.

To get a better understanding, let’s discuss a practical example:

If I open a shop in the center of New York, I will have extremely high fixed expenses. To cover those expenses and to be able to generate a profit, I would need to increase my sales.

To attract people and to make sure that they buy form me, I would have to invest a significant amount of time and energy to establish my brand name. Marketing is the “magic” to promote your brand worldwide.

 Most of the brands that you find in the centers of major cities of the world are known worldwide because they know the value of marketing and effectively make use of all the marketing tools and techniques.

Most of the people go to a particular shop because they already know the name; which is the result of years of brand building.

This is where marketing is linked to sales.

Once the marketing team has brought a potential customer to the shop, the job of salespersons begin.

This way, the attitude of sellers also contributes to the company’s marketing strategy.

Without marketing, it would be too hard for a company to even bare daily expenses. In the world of business, you cannot just rely on luck, hoping that someone would come to the shop and would miraculously become the brand builder.

Brand building and taking a business to success takes time, consistency and, above all, an effective strategy.

If you only use the salespeople, you are choosing to take the long and uncertain way to build your brand.

The best way is to be smart, lay out a well-planned strategy and then simply follow it.